Profits & Pints Recap — September 2025
- Strategic Business Coaching
- Oct 6
- 4 min read
Think Bigger!
Why 10x Might Be Easier Than 2x
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Another lively night at Sixth Street Grill. We sipped, swapped stories, and dug into a big truth: doubling your business often means just doing more of the same… while 10x growth requires you to think and act completely differently.
We switched things up this month and Marshall Doyle led the discussion. He opened with a challenge: if you keep saying yes to every customer and doing every task yourself, you’re not just busy — you’re stealing value from your company. This month, we explored the mindsets and moves that unlock scale without burning you out.
The Big Idea: 2x Adds, 10x Eliminates
If you want to 2x, you can usually add more of what you already do — more clients, more staff, more overhead. If you want to 10x, you have to simplify, narrow, and re-engineer the model. That means:
Choosing your best-fit customers and saying no to the rest
Delegating low-value work so you can operate in your highest value
Systemizing repeatable work so outcomes don’t depend on the owner
Leveraging tech and partnerships to expand capacity without adding headcount
Did you know? 98% of Oregon businesses have 10 or fewer employees. Many stay small not because they lack demand, but because they never change how they operate.
Highlights from the Session
1) Clarity of Focus: Niche to Win
The fastest path to scale is narrowing your buy box.
Marshall’s calibration example: they chose only high-compliance work, became the premium provider, and stopped saying yes to low-compliance jobs that crushed margins.
Jeff the HVAC pro: instead of “we do it all,” specialize where the profits are (e.g., commercial maintenance, condo retrofits, mini-splits). Focus makes pricing power possible.
2) Drop or Delegate (or both)
If you could delegate 50% of what you do tomorrow, what would move?
Rule of thumb: if it isn’t CEO-value work, it’s likely stealing value.
Annual “stop doing” review: identify services, tasks, or habits that no longer make sense. Cut them and reclaim capacity.
3) Beware Scope Creep
Adding services feels helpful… until it buries profit.
Nerd Stuff example: residential PC repair was 80% of workload and ~15% of revenue. The team is sunsetting residential repairs to concentrate on managed services for business clients. Result: clearer brand, calmer ops, higher margins.
4) Build Predictable Revenue
Subscriptions, retainers, and maintenance agreements increase lifetime value and smooth cash flow.
Recurring revenue also reduces reselling effort. Acquire once, keep by serving well.
5) Leverage Time, Talent, and Tech
Your job is not to be the technician. It’s to design a system where great work happens without you.
Use AI to compress admin time (rules on bank feeds, proposal drafting, first-pass content, slide builds).
Hire for outcomes, document playbooks, and keep your calendar for high-value decisions and relationships.
6) Multipliers: Partners, Platforms, and M&A
You don’t have to build it all yourself.
Strategic partners can cover gaps, open new markets, and become future acquisitions.
Community note: when you niche, refer the rest. It supports your ecosystem and can grow allies you may later acquire.
7) Passion Powers Endurance
Growth gets bumpy. Passion keeps you shipping, improving, and leading through change — and it’s contagious for the team.
8) Succession and Sustainability
Scaling isn’t only profit; it’s continuity.
Succession planning and clean systems protect customers, employees, and your exit options.
Even micro-businesses can prepare to sell with the right structure and documentation.
Try This: The 10x Moves Worksheet
Step 1: Keep & Amplify (Top 20%)
List three clients, offers, or activities that create the most profit and energy. Plan how to get “100 more just like these.”
Step 2: Drop or Delegate (Bottom 20%)
Identify three tasks/services to stop or hand off this quarter. Put dates and owners next to each.
Step 3: One Bold Move
If you had to 10x in three years, what single decision would you make this week?Commit within 72 hours: write it down, assign next actions, and schedule your first review.
Action Steps You Can Take
✔️ Pick one niche and price for value.
✔️ Delegate any task that’s not CEO-value. Start with a 10-hour weekly handoff.
✔️ Turn your best offer into a recurring model (maintenance, retainer, membership).
✔️ Document one playbook per week until the top 10 processes are written.
✔️ Set up three KPIs you will actually use in weekly meetings.
Community Spotlight: Scaling Without Leaving People Behind
Narrowing your focus doesn’t have to abandon your community. Build referral lanes to trusted providers for work you no longer do. Everyone wins: customers get served, partners grow, and you stay in your lane.
Save the Date!
Our next Profits & Pints is on Tuesday, October 28, 4:00–6:00 PM at Sixth Street Grill: Growth Through Acquisition — Strategy-First Expert Panel.
We’ll walk through strategy, sourcing, financing, numbers/tax, and legal in one cohesive conversation.
You'll Walk Away With:
A 6‑step roadmap: Strategy → Source → Finance → Numbers/Tax → Legal → Integrate
A Do/Don’t cheat sheet for each stage to avoid costly detours
A 1‑page Acquisition Readiness Checklist (QR at event)
Can’t wait to see you there.
Until next time, cheers to thinking bigger and building smarter!
— Samantha & the SBC Team 🍻
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Until next time—cheers to smart moves and great conversation.
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